Science in Sport and Cure Leukaemia Announce Performance Nutrition Partnership to Fuel Life-Saving Fundraising
Cure Leukaemia is proud to announce a new strategic partnership with Science in Sport, the world’s leading performance nutrition brand.
The collaboration aims to empower the extra-ordinary community of Cure Leukaemia fundraisers, providing them with elite-level nutrition and expertise to conquer challenges ranging from local 5K runs to the gruelling 3,500km of The Tour 21, to support blood cancer patients across the globe.
Through this partnership, Science in Sport becomes the official performance nutrition partner of Cure Leukaemia. Every individual who signs up to support the charity will gain access to premium Science in Sport products designed to optimise preparation and accelerate recovery. Beyond physical products, Science in Sport will provide fundraisers with fuelling guides ensuring they have the same scientific edge as professional athletes.
Whether it is a runner tackling their first marathon or a cyclist taking on the iconic London 2 Paris route, the partnership ensures that every participant is equipped to push their physical limits in the fight against blood cancer.
Mike Perls, Chief Branding Officer at Science in Sport “We’re incredibly proud to be partnering with Cure Leukaemia and to support the inspiring community of individuals taking on these challenges. At Science in Sport, we believe that everyone deserves access to the same fuelling knowledge and solutions as elite athletes.
Through this partnership, we’re looking forward to helping participants prepare properly, fuel effectively, and get the most out of their experience, while supporting such an important cause. By combining our expertise in performance nutrition with the passion and commitment of the Leukaemia community, we hope to give every participant the confidence to take on their challenge and achieve something truly meaningful. We’re excited to play a part in raising awareness and contributing to the vital work Cure Leukaemia does, and to stand alongside everyone involved as they push their limits for a cause that makes a real difference.”
Alex Smith, Head of Sponsorship at Cure Leukaemia, added:
“We are thrilled to be working in partnership with Science in Sport, the world leader in endurance nutrition and join the likes of Sir Chris Hoy, Eilish McColgan, British Cycling and over 300+ elite teams globally. Our fundraisers are the lifeblood of the charity, often taking on monumental physical feats to fund the clinical trials that save lives and they deserve the best support we can offer. We hope this partnership adds insight and value to their experience; by providing world-class nutrition and expert guidance. This partnership isn’t just about products, Science in Sport is joining forces with Cure Leukaemia for every person standing up to blood cancer, helping them achieve the extraordinary.”
By bridging the gap between amateur fundraising and elite performance, Science in Sport and Cure Leukaemia are ensuring that every drop of sweat shed by supporters goes toward a future with a cure for blood cancer.
