Cure Leukaemia, is thrilled to announce a new partnership with The Bike Fitters, naming them the Official Bike Fitting Partner for their major cycling events: London 2 Paris, The Route, and The Tour 21.
This collaboration will ensure that riders taking on these monumental fundraising challenges receive the highest level of professional bike set-up, maximising comfort, efficiency, and performance across every mile ridden for blood cancer patients.
The partnership also includes a direct fundraising element, with The Bike Fitters donating 10% back to Cure Leukaemia on all bike fittings booked by supporters and participants. This means every fundraiser who optimises their position on the bike will also be making an even bigger difference to life-saving blood cancer research and treatment.
Committed to Rider Comfort and the Cause
For endurance cycling events like the gruelling Tour 21 in partnership with Flutter Entertainment (riding the full Tour de France route) or the iconic London 2 Paris in partnership with Flutter Entertainment, a professional bike fit is essential for preventing injury and managing the strains of multi-day riding. The support from The Bike Fitters will be invaluable to Cure Leukaemia’s dedicated team of fundraisers.
Simon Foy, Co-Founder at The Bike Fitters, expressed his enthusiasm for the new venture:
“We are incredibly proud to be named the Official Bike Fitting Partner for Cure Leukaemia and to support the amazing people taking on these huge cycling challenges. We understand the commitment, dedication, and hours of training that go into preparing for events like The Tour 21, The Route and London 2 Paris. Our goal is to ensure that every rider is as comfortable and efficient as possible on every mile they are riding, knowing that a perfect fit will allow them to focus on the epic challenge and the vital fundraising they are doing for blood cancer patients.”
Cure Leukaemia places a strong focus on providing its fundraisers with the best possible support and services to enhance their experience and help them achieve their goals.
Alex Smith, Head of Sponsorship at Cure Leukaemia, commented on the strategic importance of the partnership:
“Partnerships like this are hugely important to Cure Leukaemia. Our fundraisers are at the heart of everything we do, and we are absolutely focused on making sure we offer them the best connections and resources when they are raising vital funds to enable anyone affected by blood cancer to have access to clinical trials. The Bike Fitters’ expertise will be a game-changer for our riders, providing professional support that will make the long days in the saddle more manageable, while the 10% donation back gives our cycling community a tangible way to raise even more money with every fitting.”
Ready to optimise your performance and help you tackle every mile on your next challenge? Cure Leukaemia will receive 10% back from any bike fitting booked through https://www.thebikefitters.com/cure-leukaemia/
