Corporate Partnerships

Since 2003, Cure Leukaemia have developed a strong base of support across the corporate sector across the West Midlands. We would like to thank all our corporate partners, for their massive contribution to our aims and objectives - your support is vital in our aim to find a cure for leukaemia in the next 30 years. Here are some of the relationships we have had other the years and some of our current partners.


Want to become an official charity partner?


Choose Cure Leukaemia as your company's 'Charity of the Year' or find out about the many other ways you can work with us.


Contact Jackie Kelly, Head of Corporate Partnerships who will be happy to discuss the different levels of involvement -

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To find out more about our current partners and the ways in which they support us, click on their logo below to find out more!


Game Changer Performance Game Changer Performance Game Changer Performance

Cure Leukaemia are pleased to announce a new partnership that will see Game Changer Performance (GCP) become our “Official Training and Performance Partner”.

Established in elite sport, GCP have been working at the forefront of human performance since 2016, combining talent, research and science to maximise human potential, with exceptional results.

Their multi-disciplinary team have vast experience working with elite athletes in their preparation for major events, for Olympic Games, FIFA World Cups, the Premier League and Formula 1 World Championships.

In January GCP launched a brand-new coaching service - P3RFORM - to bring their expert performance services to a wider audience. Offering a human connection to digital fitness, the daily holistic offering focuses on lifestyle, movement, and each individual’s goals by connecting them with an expert coach who coaches them via the P3RFORM app.

MuscleFlo MuscleFlo MuscleFlo

Cure Leukaemia are delighted to welcome MuscleFlo as both the Official Muscle Therapy and Recovery Partner of the charity and Official Muscle Therapy Partner of The Tour 21.  MuscleFlo massage guns will be accessible to those supporting Cure Leukaemia by participating in events such as the Tour 21 and London 2 Paris bike rides, the Copa del Cure Leukaemia football tournament and those running at events including the Birmingham Half and London Marathons.

The advantages of using MuscleFlo products include pain relief within sore and stiff muscles, and the activation of both the nervous and immune systems.  Such benefits will enhance the experience of Cure Leukaemia supporters participating in sporting activities to raise money for the charity to fund pioneering trials to end blood cancer within a generation.

The Sporting Club The Sporting Club The Sporting Club

The Sporting Club is the world's only private networking club with permanent venues for sport, the business of sport and those who simply love their sport.

The team will be organising a celebrity T20 Cricket match in September to help raise funds for Cure Leukaemia. 

Siemens Healthineers Siemens Healthineers Siemens Healthineers

Siemens Healthineers

Straight and Narrow Straight and Narrow Straight and Narrow

Cure Leukaemia are delighted to announce a new partnership with non-alcoholic spirits company Straight & Narrow Drinks (S&N). S&N offer a full range of great tasting 0% non-alcoholic spirits. The liquids are carefully blended with natural ingredients, are low in calories and have no artificial colours of flavourings. Straight & Narrow will be partnering on a number of Cure Leukaemia’s major events going forward with the major collaboration due to be announced in the next few weeks. Straight & Narrow will also be donating a percentage of the company’s annual profits to Cure Leukaemia.

Birmingham City FC Birmingham City FC Birmingham City FC

“Having got to know the team at Cure Leukaemia, it quickly became apparent that they were an extremely proactive and hardworking charity. It was very important to the club that a Birmingham based charity was chosen and the amazing work Cure Leukaemia do made it an easier decision to make them one of Blues’ Official Charity Partners.

We are thrilled to be able to support such a fantastic cause and look forward to working together to raise as much awareness and funds for the charity as possible.” Ian Dutton, Head of Commercial  

Caboodle Caboodle Caboodle

Caboodle decided to make Cure Leukaemia their charity for 2018 because the disease has impacted on the lives of some of their employees and they wanted to show their support by raising funds for the charity.

South & City College Birmingham South & City College Birmingham South & City College Birmingham

Mike Hopkins, Principal of South and City College Birmingham said: ‘We are very pleased to be supporting Cure Leukaemia as our charity this year. It’s a charity very close to our hearts, as the College recently lost a member of staff to Leukaemia. Our staff and students have already shown a lot of enthusiasm for raising funds for this worthwhile cause. I am personally very much aware of the charity’s work, having lost my father to blood cancer last year. I look forward to raising lots of funds for this amazing charity.” 




KPMG Birmingham have supported Cure Leukaemia since 2015 as one of their local charities and have held dinners, run half marathons and taken part in dress down days to raise vital funds for us. They raise £8,000 at their annual charity ball in 2017 and have rallied around a couple of employees who have been touched with blood cancer. One of Cure Leukaemia's Trustees, Richard Turnbull recently joined the company.

Andy Argyle, Partner at KPMG in Birmingham, said: “We are delighted to support Cure Leukaemia. We are vocal in our backing of Birmingham as a centre for medical excellence, with the Life Sciences campus being a hub for expertise and employment. Our support for Cure Leukaemia feels like a natural progression to being able to practically help fund the search to find a cure for blood cancer."

Deloitte Birmingham Deloitte Birmingham Deloitte Birmingham

The Birmingham office of Deloitte became our Corporate partner in the autumn of 2013 when the staff voted for Cure Leukaemia. We worked with them on a number of events over the year including the Great Birmingham Run when 50 staff ran for Cure Leukaemia and many other fundraising initiatives throughout the year including ladies lunches, annual dinners and even cake sales! The relationship was so successful the staff voted for Cure Leukaemia for an unprecedented second consecutive year. In all the company raised over £100,000 and helped fund the position of one of our specialist research nurses Gill Marshall for two years.

“I thoroughly enjoyed working with James, Jackie and the Cure Leukaemia team when they were chosen as the Birmingham office’s charity partner back in 2013. I was struck by how such a small team could deliver a variety of events throughout the year whilst maintaining the partnership to such a high standard. As a result, our 700 staff took the unprecedented decision to extend the partnership for an additional year.”

Watch a video below we sent to the staff thanking them for their efforts:

Deutsche Bank Birmingham Deutsche Bank Birmingham Deutsche Bank Birmingham



In 2014, Cure Leukaemia secured a partnership with Brindleyplace which, in turn, meant working closely with Deutsche Bank's staff for the Brindleyplace Dragon Boat Race. The event was such a success that Cure Leukaemia has been supported by the event for a further two years with the prospect of a further two years working with Deutsche Bank on the event. Over £150,000 has been raised from the three events so far largely thanks to the efforts of the Deutsche Bank staff.

Paul Anderson the Managing Director of Deutsche Bank Birmingham said: “Our events with James and the team at CL have set the benchmark against which we judge other proposals.  Firstly, the cause is undeniably great (it seems we all know someone that Charlie and the team have helped) and their work is putting Birmingham on the map as a global centre of excellence. Secondly, we know our financial investment is leveraged via the connectivity with other stakeholders in the city and the way that Charlie engages with the pharmaceutical companies. Thirdly, and in some ways most importantly, the team put on very professional inclusive events which give opportunities for large numbers of staff and their families to get involved via volunteering and participating.”

The BBC WM Red Alert Appeal The BBC WM Red Alert Appeal The BBC WM Red Alert Appeal


In 2012 BBC WM chose to support Cure Leukaemia for its 'Red Alert Appeal' which raised funds and awareness for the charity. Not only did the appeal raise over £170,000 but it left a lasting lagacy which continues to this day.

A patient at the time Tony de Grey shared his battle with the disease with the listeners of BBC WM with a regular audio diary and touched thousands of people over the months of the appeal. Tony sadly lost his battle with the disease in 2013 but his memory still drives Cure Leukaemia forward to this day.Terry Goodwin, who works as a regional news editor at the BBC in Birmingham runs for Cure Leukaemia every year in Tony's memory and this year plans to take on the Birmingham International Marathon on October 15th.



Pinsent Masons Pinsent Masons Pinsent Masons



We were delighted to partner with the Birmingham office of leading legal firm Pinsent Masons in 2012 and also in 2016. In 2016, the legal firm raised over £40,000 in the year, enough to fund a specialist research nurse for a year.

Partner at Pinsent Masons Greg Lowson said,

"Pinsent Masons have supported Cure Leukaemia for a number of years, which included me running my first and last half marathon! I was delighted to accept their invitation to become a Trustee and I look forward to working with the Cure Leukaemia team to help the charity realise its ambitions."

Elonex Outdoor Media Elonex Outdoor Media Elonex Outdoor Media



Elonex Outdoor Media is lighting up the world of Digital advertising and the Birmingham-based Outdoor Media specialist has announced it is to donate premium advertising airtime to support its new official charity partner Cure Leukaemia. 
Elonex Outdoor Media has broadcast many campaign messages for Cure Leukaemia on its network of outdoor digital screens across the West Midlands in a bid to help raise awareness. The large format LED roadside screens combined deliver in excess of 31 million audience advert impacts every fortnight. The company has also supported major events with digital screens to enhance the marketing potential and guest experience for the charity.

Commenting on the news, Adam Stockton, VP of Development at Elonex Outdoor Media, said:

“We are delighted to be teaming up with Cure Leukaemia and it’s a real privilege to become the charity’s official digital media partner. The work Cure Leukaemia carry out is vital to those with blood cancers in our region and I would urge as many other Birmingham-based businesses as possible to support their fundraising efforts."

Birmingham Chamber of Commerce Birmingham Chamber of Commerce Birmingham Chamber of Commerce



President of The Birmingham Chamber of Commerce Greg Lowson chose Cure Leukaemia as the organisation’s official charity for his year of office in 2015.

Cure Leukaemia benfitted from a host of fundraising initiatives organised by the Chamber throughout 2015 including quizzes, a summer barbeque and prize draw at its annual business dinner and awards evening on 23rd April 2015 at Birmingham’s ICC. CEO Paul Faulkner is a Trustee of Cure Leukaemia and is an ever-present in helping the charity's message reach further.

Greg Lowson said,

“I’m delighted to have been given the opportunity to choose Cure Leukaemia as my chosen charity for my year of office at the Chamber. As a Trustee, I know the tremendous work that is being done by Professor Craddock and his team and we were thrilled to raise significant funds to support them in 2015

Brindleyplace Brindleyplace Brindleyplace



Following a nail-biting public vote, Brindleyplace has announced Cure Leukaemia as their new charity partner for the coveted, annual Dragonboat Festival in 2015 and 2016.

The charity could be set to receive over £100,000 in fundraising over the next two years as a result of the new partnership which will be used to help fund vital specialist research nurses at the Centre for Clinical Haematology in the Queen Elizabeth Hospital, Birmingham and across the Midlands.

James McLaughlin, Chief Executive of Cure Leukaemia said,

“We would like to thank everyone who came out and voted for us – the Dragonboat festival has raised an incredible amount of money in the last 2 years for HelpHarryHelpOthers and we will certainly do our very best to help Brindleyplace & Deutsche Bank try to exceed their target again next year with the help of all the staff and visitors at Brindleyplace and beyond!

The funds raised from this partnership will go directly into helping save lives right here in our great city of Birmingham.”

Malmaison Malmaison Malmaison

Luxury Birmingham Hotel, Malmaison was announced as an official Corporate Partners of the charity in August 2016.

General Manager at Malmasion, Birmingham Damian Goom said:

“We are proud to support a charity here in Birmingham that is helping lead the fight against blood cancer, a cause that is close to my heart."

"I look forward to going head to head with Tony and Hotel du Vin during Cure Leukaemia’s ‘Just One More’ campaign and whilst it will all be in good spirits I expect to raise more!”

For more information click HERE

Matalan Matalan Matalan

From the day Matalan started back in 1985, to today over 30 years on, our mission has always stayed the same; to provide outstanding value for modern families. We take our time to listen, understand and evolve to fit changing modern family needs, always with an emphasis on providing the highest quality clothing and homeware for the lowest price. 12 million UK families each year trust us with their precious family budgets and to provide the range, style, quality and value that enable them to run a modern, happy, family home. It's no surprise then that we were recently awarded a prestigious Gold Award at the Mumsnet Family Friendly awards for a second year running. Our free Matalan reward card gives our members access to the best family offers all year round in any of our 221 stores or at Our location, late night openings, free convenient parking, 'everything under one roof' set up and free click and collect service are just some of the ways that we're 'made for modern families'.



Purnell's Purnell's Purnell's

Michelin starred chef and proud Brummie Glynn Purnell has been a staunch supporter of Cure Leukaemia for a number of years. Glynn, now a Trustee of Cure Leukaemia, was instrumental in helping recruit over 450 runners for the BUPA Great Birmingham Run 2013 – raising over £125,000.

As well as this, Glynn’s cooking skills have been influential in bringing ‘Glynn Purnell’s Friday Night Kitchen’ to Birmingham – an event that returns again on Friday 6th October – where Glynn show cooks on stage, along with celebrity friends, in front an audience of over 700 at the Vox in Birmingham!

Glynn Purnell said,

“I was honoured to have been invited to further support the charity by becoming a Trustee in 2014 after two years as a Patron.

“Professor Charlie Craddock CBE and his team at the Centre for Clinical Haematology, right here in Birmingham provide ground-breaking research and treatment that is made possible through Cure Leukaemia. I’m a very proud Brummie and we, as a city, should be equally proud that Birmingham has a genuine opportunity to find a cure for this terrible disease.”

Warwickshire County Cricket Club Warwickshire County Cricket Club Warwickshire County Cricket Club

The relationship between Cure Leukaemia and Warwickshire started back in 2006 when Ashley Giles MBE chose to support the charity in his Benefit year. The former Ashes winner and current England One-Day coach has since become a Cure Leukaemia Patron along with his former Warwickshire and England teammate Dougie Brown.

The charity has been chosen by a number of Warwickshire players for their Benefit years - Jim Troughton, Jonathan Trott and most recently Ian Westwood have chosen to support Cure Leukaemia. It is a relationship that continues to flourish with Cure Leukaemia continuing to benefit from the annual "Cure Leukaemia Day" which is held during marquee fixtures at the famous Test venue, raising a fantastic £25,000.

James McLaughlin Chief Executive of Cure Leukaemia said,

"We're grateful for the continued support of Warwickshire County Cricket Club, who have raised more than £125,000 through partnership activities in the last three years to support our life-saving work across the West Midlands."

Hotel du Vin Birmingham Hotel du Vin Birmingham Hotel du Vin Birmingham

Luxury Birmingham Hotel, Hotel du Vin was announced as an official Corporate Partners of the charity in August 2016.

General Manager at Hotel du Vin, Birmingham Tony Elvin said:

“Birmingham should be proud to have a charity like Cure Leukaemia on its doorstep and Hotel du Vin is proud to be raising funds this September and beyond.

I also have a personal connection with leukaemia and knowing that the funds we raise will directly help patients is very inspirational.

The competition with Malmasion will be light-hearted but I assure you we have no intention of coming second!”

The Binding Site The Binding Site The Binding Site

The Specialist Protein Company based in Edgbaston, became a charity partner of Cure Leukaemia back in November 2013. For over twenty-five years The global company has specialised in producing highly sensitive and specific antibodies used for the detection of certain cancers and other serious disorders.

They have quickly embraced fundraising taking part in a 'Wear It Red' day, a festive Christmas week, an epic '5-challenge' challenge and most recently signed up a team of 10 to cycle London 2 Paris: Inspiring the Revolution.

Charles de Rohan, CEO of The Binding Site in Birmingham said,

“We are very proud to be supporting a local charity that is very close to our hearts. Similar to Cure Leukaemia, our business is all about helping save the lives of patients through providing innovative, accessible blood tests.

We have already seen the excellent, ground-breaking work that Cure Leukaemia help facilitate at the Clinical Centre For Haematology and we’re very excited that it will be the focus of our fundraising activities this year."

OGL Computer OGL Computer OGL Computer



OGL Computer, based in Worcester have supported Cure Leukaemia through fundraising as well helping directly with the research being done to fight the disease.

The Worcestershire organisation created a bespoke platform to enable the Centre for Clinical Haematology at the Queen Elizabeth Hospital, Birmingham, to collate samples from leukaemia patients undergoing clinical trials. When referenced against a patient’s own DNA, blood-type and other individual markers, the fully searchable database will enable analysts to identify trends in patients’ responses to drugs, to support the Centre in identifying the most effective treatments for new patients.

Rudell The Jewellers Rudell The Jewellers Rudell The Jewellers



Rudell the Jewellers has been providing excellent customer care and the most prestigious array of jewellery, timepieces and luxury giftware for the Midlands since 1938. The family business has been a steadfast supporter of Cure Leukaemia, regularly attending events, fundraising and donating beautiful items for auctions and raffles.

Most recently, Rudell’s have sponsored the Awards at our annual dinners – including at Glynn Purnell’s Friday Night Kitchen in October 2014, read their blog from the event HERE >

Hogan's Cider Hogan's Cider Hogan's Cider


Hogan's Cider have a long-standing relationship with Cure Leukaemia, regularly supporting the charity at events with their award-winning Ciders and Perries.

Hogan’s Cider now donate 1p to Cure Leukaemia for every pint of their cider sold in the UK following their daughter Alice, sadly dying in August 2012, aged just 21, following her battle with Acute Myeloid Leukaemia.

Most recently they have supported the charity by fundraising tirelessly and raising awareness throughout the iconic 'Birmingham German Market' and encouraging others to do the same.

Succeed Succeed Succeed



Based in the heart of Birmingham, Succeed Academy continue to be great supporters of ours and are one of the founder members of our 100 Club – helping to raise thousands via our BBC WM Red Alert Appeal.

Safestore Safestore Safestore

Safestore Birmingham, based on Miller Street, Newtown Middleway, provide Cure Leukaemia with storage space free of charge.

Whether you need self storage for household, business or student purposes, and short term storage, long term storage or seasonal self storage, you’ll find exactly what you need with Safestore. With over 100 centres across the country, there’s bound to be Safestore storage facilities at a location near you. Simply search your location to find your nearest centre.

“Safestore are excited to welcome Cure Leukaemia to their charity partnership scheme; by providing storage free of charge we hope that the charity’s money can be spent on the people that matter, not on services” – Dave Cox, Safestore.

Find out more by visiting their website -

What we do

The Trials Acceleration Programme (TAP)

How funds raised for Cure Leukaemia help save lives

Cure Leukamia Pre footer image
"Cure Leukaemia’s funding of the UK Trials Acceleration Programme (TAP) is a game-changer and increases the access for blood cancer patients to potentially transformative new therapies."

Sir John Bell
"Cure Leukaemia’s funding of the UK Trials Acceleration Programme (TAP) is a game-changer and increases the access for blood cancer patients to potentially transformative new therapies."

Sir John Bell