Cure Leukaemia has joined the Running Industry Alliance (RIA) to help grow its presence within the global running community. This partnership will allow the charity to connect with more runners, events, and brands, boosting fundraising efforts for blood cancer research.

The Running Industry Alliance (RIA) is an organisation that supports the running industry across the globe. It brings together brands, event organisers, retailers, charities, and professionals to help grow and improve the sport. RIA creates opportunities for networking, innovation, and collaboration to encourage more people to get involved in running.

Running has always been a powerful tool for fundraising, but 2025 is set to be a record-breaking year for Cure Leukaemia. With hundreds of runners participating in events worldwide, we are on track to have the highest number of supporters running in a single year – each one raising vital funds for life-saving blood cancer research. From UK marathons to international marathons to charity fun runs, Cure Leukaemia’s presence in the running community is stronger than ever. By aligning with RIA, the charity can expand its reach, attract new supporters, and inspire even more people to run for a cure.

By joining RIA, Cure Leukaemia can reach more runners globally, encourage participation in charity runs, and increase fundraising for life-saving research. This partnership will help the charity grow its impact in the running community and support more blood cancer patients worldwide.

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