The Launch of the Red Alert Appeal
Yesterday saw Victoria Square packed with people in nurses uniforms for the attempt to beat the current record of the largest number of people in nurses uniforms in one place for 10 mins, that is not in a hospital.
We are very pleased to announce we exceeded all expectations on the day and we are now the proud new owners of the world record following a count of some 201 individuals, this official Guinness Book of Records accredited record was an amazing achievement and a fantastic launch to our partnership with BBC WM 95.6 FM.
The Red Alert Appeal will raise money to pay for nurses to carry out lifesaving clinical trials for blood cancer patients with drugs not available on the NHS.
BBC WM Presenter Joanne Malin says “This is a great opportunity for us to get involved in a worthwhile cause that can help save people’s lives. I have visited the Cure Leukaemia centre at the QE and have seen first-hand the excellent work that these nurses do."
“I really hope people across Birmingham and the Black Country get behind our Red Alert Appeal and help make it a huge success.”
The charity appeal will run until the end of the year, and the aim will be to raise money to pay for as many nurses as possible. Each one costs on average £25,000 pounds for a year and the aim is to raise enough money to pay for nurses to be based at the Queen Elizabeth Hospital in Birmingham, Birmingham Children’s Hospital, Sandwell and West Birmingham Hospital, Birmingham Heartlands and New Cross in Wolverhampton.
Professor Charlie Craddock, co-founder of Cure Leukaemia and director at the Centre for Haematology at the QE Hospital, said: “Through the world class research that takes place at the Centre, we have access to pioneering drugs and treatments that can help to save the lives of leukaemia patients."
“But without expert research nurses, we cannot run the clinical trials needed to get these treatments through to patients. We need these talented nurses to carefully monitor and care for patients – without them patients can’t access these potentially life-saving drugs and needlessly die."
“Being chosen as BBC WM 95.6 charity partner is a momentous leap forward for Cure Leukaemia. We hope this campaign will bring in much needed funds to help us continue our work – for us it is very simple, more money for more nurses means we can save more lives."
