The inaugural Velo Birmingham was officially launched at the NEC Cycle Show today following a teaser campaign that generated over 30,000 pre-registrations - and we are delighted to have been chosen as a lead charity partner for the event!
Organised by CSM Active in partnership with Birmingham City Council, the event will combine a 15,000 capacity 100 mile closed road sportive with a free, family friendly BikeFest which includes a closed road city centre ride.
Starting and finishing in the heart of Birmingham city centre on Sunday 24th September 2017, the 100 mile closed road sportive will take riders of all levels of ability on an unforgettable route through Herefordshire, Worcestershire, Staffordshire, Sandwell and Dudley.
Entries aren’t open yet, but prospective participants who would like to ride for Cure Leukaemia have until 5pm on Wednesday 28th September to pre-register for the sportive. Entries will go on sale exclusively to those who have pre-registered at 8am on Thursday 29th September during a Priority Booking Window and will be sold on a first come, first served basis. With over 30,000 pre-registrations to date, demand for the 15,000 coveted entries is anticipated to be huge.
There will also be a Velo Birmingham Business 100 entry option which provides companies with the opportunity to enjoy a VIP participation experience coupled with exclusive training events and networking opportunities.
The third edition of the Birmingham BikeFest will take place as part of the Velo Birmingham weekend. Combining a closed road city centre ride with cycling activities to suit all ages and abilities, it provides residents of Birmingham and the surrounding areas with a fantastic opportunity to have a completely free, fun and healthy day out with all the family. The second edition of the Birmingham BikeFest took place last Sunday and was a resounding success. Plans are already under way to make 2017’s edition even bigger and better.
Velo Birmingham is the flagship event of the Birmingham Cycle Revolution – a Birmingham City Council initiative aiming to make cycling an everyday way to travel in Birmingham over the next 20 years. Through investing in cycling infrastructure including the creation of new cycle paths, improvement of cycle conditions on popular main roads and new, secure cycle parking hubs, by 2033 it is hoped that 10% of all trips in the city will be made by bike.
Speaking of the launch of Velo Birmingham, Deputy Leader of Birmingham City Council Ian Ward said:
“Velo Birmingham is a huge event for Birmingham and we are extremely excited to welcome 15,000 cyclists from all over the UK to our magnificent city next September.
The event will further strengthen Birmingham’s credentials as a modern and dynamic city capable of hosting large scale sporting events and will also serve as a powerful awareness platform for the Birmingham Cycle Revolution.
The benefits of hosting an event such as Velo Birmingham are plentiful, not least in terms of economic impact, charity fundraising and how it will inspire Birmingham residents to take up the sport of cycling and complete a challenge of a lifetime.”
These sentiments were echoed by Jon Ridgeon, Executive Chairman of organisers CSM Active, who said:
“We are delighted to be working in partnership with Birmingham City Council to make the first ever Velo Birmingham a triumph. The unique combination of the family friendly BikeFest with the epic challenge of a 100 mile closed road sportive means that everyone will have the opportunity to get involved in what promises to be a truly spectacular weekend celebration of cycling.
We are delighted to see the huge demand for the 100 mile sportive and urge all pre-registrants to secure their place on the start line as soon as entries open on the 29th to avoid missing out.”
Lord Sebastian Coe, Executive Chairman of Chime Sports Management (CSM), CSM Active’s parent company, said:
“The launch of Velo Birmingham is a hugely significant milestone for CSM and it extremely encouraging to see how well the event has been received.
Velo Birmingham is the first event in what is going to be an extremely diverse portfolio of large scale mass participation events owned and organised by CSM Active.
Cycling is very much part of CSM Active’s core strategy and we look forward to developing our footprint in the sport in years to come.”
Martin Johnson CBE, who was present at the launch event at the NEC Cycle Show, said:
“As a cycling fanatic, it’s hugely exciting to see an event of this scale coming to my home town.
Cycling on closed roads is absolutely exhilarating and I can’t wait to be one of 15,000 riders on the start line next September 24. My advice to anyone who is tempted to enter but is doubting their ability to complete 100 miles would be to just take the plunge and go for it!
I speak from experience when I say that with the right training it’s an extremely achievable goal. Completing a century ride is a huge accomplishment and the feeling when you cross the finish line will be worth all the hard work.”
Cure Leukaemia's £1m Centre Appeal 2017